Anél Heyman Designs

Anél Heyman's 2025 Spring Edit, "Country Blooms" draws inspiration from Queensland's landscapes. Captured by photographer Shell Eide, the designs feature earthy greens and warm tones, reflecting the natural beauty of the region. This seasonal edit blends traditional craftsmanship with contemporary style, embodying the harmony between nature and fashion.

A woman in a sculptural nude headpiece and tailored cream jumpsuit leans against a vintage red truck, showcasing Anél Heyman’s Spring 2025 millinery collection in a bold countryside setting.
A woman wearing a cream-colored outfit and a wide-brimmed hat with decorative fabric, standing outdoors with trees and a sunset sky in the background.
A woman in a white dress and yellow flower headpiece standing outdoors next to a large tree trunk.
A model wearing a sculptural soft yellow floral headpiece by Anél Heyman poses in front of a rustic wagon and lush countryside, capturing the essence of the Country Blooms 2025 collection.
Woman in a yellow suit sitting cross-legged outdoors at sunset, wearing a large, flowing yellow hat with a bow. Trees and a cloudy sky in the background.
Two women wearing light-colored dresses and wide-brimmed hats pose outdoors near a vintage red car and a white wooden door with window. The first woman, on the left, is leaning against the car with her eyes closed, while the second woman, on the right, stands with her hand on her hip, facing the camera.
A woman wearing a beige suit and a large, wide-brimmed straw hat is standing against a tree trunk, holding the hat with one hand. The image is accompanied by text promoting a fashion campaign called Country Blooms, emphasizing expressive attire for spring and country-themed events.
A woman in a cream-colored suit and large hat leaning against a tree during sunset.
A model in a flowing sage green gown wears a sculptural earthy green fascinator by Anél Heyman, posing against a rustic Queensland backdrop—capturing the grounded elegance of the Country Blooms 2025 millinery collection.
A woman wearing a large green fascinator hat, a sleeveless satin dress with a twisted knot detail, and gold jewelry standing outdoors in a grassy area with trees in the background.
A fashion or editorial advertisement featuring a woman wearing a black off-shoulder dress with a thigh-high slit and an orange headpiece, in three different poses against various backgrounds, with descriptive text about burnt orange color and its symbolism.
A woman in an off-the-shoulder black dress with pearl earrings, wearing an orange hat with netting, is sitting at a wooden table holding a martini glass with an orange-colored cocktail, against a background of dark wooden panels.
A woman wearing a striking orange sculptural fascinator and off-shoulder black dress gazes at her reflection in a vintage hotel mirror, showcasing the bold elegance of Anél Heyman’s Country Blooms 2025 millinery collection.
A collage of editorial campaign images from Anél Heyman’s Spring/Summer 2025 “Country Blooms” collection, featuring sculptural fascinators in earthy tones, soft pastels, and bold silhouettes, styled in natural Australian settings.

Country Blooms

Anél Heyman’s 2025 Spring Edit, “Country Blooms,” is a poetic celebration of nature, fashion, and craftsmanship.

Rooted in the serene landscapes of Queensland, Australia, this latest collection gracefully merges timeless millinery elegance with modern design, delivering a fresh perspective on headwear that feels both innovative and grounded.

Photographed by international visual artist Shell Eide, the campaign captures the quiet strength and beauty of the Australian countryside with an editorial eye. Each frame radiates earthy greens, sun-warmed hues, and a natural softness that mirrors the textures of the land itself. The imagery doesn’t simply showcase the designs—it invites the viewer into a world where nature and fashion exist in graceful harmony.

At the heart of Country Blooms lies Anél’s signature style: sculptural fascinators and headwear renowned for their intricate craftsmanship and refined silhouette. This season, her designs are inspired by botanical forms, rural elegance, and organic shapes—reimagined through a contemporary lens. Woven textures, floral accents, and hand-dyed materials evoke open skies, golden fields, and blooming meadows, resulting in a collection that is as wearable as it is wondrous.

“This edit is inspired by the quiet magic of nature,” Anél shares.
“Queensland’s landscapes are incredibly diverse—from dusty outback trails to lush coastal greenery—and I wanted to capture that sense of raw, effortless beauty.”

While grounded in traditional millinery techniques, Country Blooms steps confidently into an artistic space. Each headpiece is a statement—an artwork in motion—yet remains accessible to the modern woman seeking individuality, elegance, and a deeper sense of connection. Whether worn to spring garden parties, countryside weddings, or fashion editorials, these pieces transcend function to become expressions of personal style.

Country Blooms is more than a seasonal edit—it’s a love letter to the land and a tribute to the timeless art of millinery.